Coinbase is calling Cobie’s multimillion-dollar bluff.
According to onchain data, Coinbase paid the well-known crypto trader Jordan Fish, also known as Cobie, $25 million in USDC for his Up Only NFT. That means Cobie, whether he likes it or not, may be sliding back into the podcaster’s chair after roughly three years.
Coinbase CEO Brian Armstrong later confirmed the purchase. “The rumors are true, we bought the NFT. Up Only TV is coming back,” he said in a post to X.
Earlier this year, Cobie if someone bought the NFT, he would restart his podcast, which has not had a new episode since December 2022, shortly after the FTX collapse. The now-defunct crypto exchange sponsored the podcast.
“OK I am no longer the decision maker on if Up Only returns,” Cobie said in May. “The power is now stored within this NFT that I just minted. When the NFT is burned, the podcast will restart. Until then, please leave me alone.”
In reference to the high-dollar amount, Cobie said at the time: “You couldn’t set a dollar amount on OpenSea so i just kept adding 0s til the number seemed too big for anyone to buy even as a joke.”
The NFT’s fine print states that when the token is bought, Cobie and his fellow cohort, Brian Krogsgard, also known as Ledger, will produce eight episodes. “We are allowed to call you idiots for buying it, or ignore you completely with zero mentions of your existence during our 8-episode season,” it says on the NFT.
On Monday, Cobie took to X, saying simply: “Ah man wtf.”
© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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