Bitpanda to launch stock and ETF trading as crypto exchanges pivot to full-stack financial apps

European crypto platform Bitpanda will launch trading for stocks and exchange-traded funds on Jan. 29, integrating over 10,000 equities and ETF products into its existing app, the Peter Thiel-backed firm said Wednesday.

Founded in 2014, Bitpanda has built a pan-European presence under national and EU regulatory frameworks, holding licenses that allow it to operate across the European Economic Area and the United Kingdom. The company said it serves more than 7 million registered users and offers access to over 650 crypto assets, nine indices, and four precious metals from its Vienna headquarters and regional offices across Europe.

The launch marks “the first time, Europe’s largest crypto, stock, and ETF offering is combined in a single app,” Bitpanda said in a statement, creating what it calls the continent’s most comprehensive regulated investment platform.

“Eleven years ago, we made crypto simple and secure for everyone. Now comes the next evolution, for Bitpanda and for the financial market: for the first time, we’re bringing all markets and asset classes together in a single app,” Bitpanda Chairman and co-founder Eric Demuth said.

According to the statement, the stock and ETF launch covers roughly 8,000 equities and 2,500 ETFs and will be available to both full-share and fractional investors. The company said automatic tax withholding will apply from day one for users in Austria and Germany.

Bitpanda added that trades will carry a flat €1 fee per stock or ETF, with no custody charges and no payment for order flow. Deposits and withdrawals will remain free, and users will have access to order types such as limit orders across asset classes.

The product expansion comes ahead of the firm’s potential initial public offering. Bloomberg reported last week that Bitpanda is preparing a Frankfurt listing as early as the first half of 2026, targeting a valuation between €4 billion ($4.7 billion) and €5 billion ($5.9 billion), with Goldman Sachs, Citigroup, and Deutsche Bank hired to arrange the offering.

Crypto exchanges embrace the ‘everything app’ model

Bitpanda’s move follows similar initiatives by other large exchanges as platforms compete to aggregate crypto and traditional financial products under one interface amid greater regulatory clarity in both Europe, under the Markets in Crypto Assets framework, and in the U.S., under a perceived pro-crypto administration.

Kraken was among the first major exchanges to move in this direction, launching its tokenized equity product “xStocks” last year through a partnership with Backed. In its third-quarter highlights, Kraken said users had traded more than $5 billion in xStocks tokenized equities, with over $1 billion in onchain transactions and roughly 37,000 unique holders.

Bitget partnered with Ondo Finance to list tokenized stocks and ETFs. The exchange’s cumulative trading volume for tokenized stocks has approached $1 billion, according to data from Dune and Lookonchain.

Meanwhile, Coinbase has said it plans to offer tokenized stocks to U.S. users as part of its broader “everything exchange” strategy. However, the company framed the rollout as contingent on regulatory compliance, and no U.S.-based tokenized stock product has launched to date.

Unlike those products, Bitpanda’s stock and ETF offering consists of traditional regulated securities rather than tokenized representations.

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