Coinbase has rolled out stock trading to all users in the United States, expanding from a limited launch in December. The crypto exchange has also teamed up with Yahoo Finance as it looks to reach a broader audience.
As part of the partnership, Yahoo Finance will add a “Trade [asset] on Coinbase” button to stock and crypto asset pages, Mark Troianovski, head of consumer and platform business development at Coinbase, told The Block. Troianovski declined to comment on the financial terms of the deal when asked whether Yahoo would receive a fee or revenue share from trades executed through the site, which reports more than 150 million global monthly visitors.
Coinbase first began offering stock trading in a limited rollout with hundreds of tradable stocks following its “System Update” product showcase in December. With the full launch, thousands of assets are now available to all U.S. users, Troianovski said.
The move puts Coinbase in more direct competition with fintech firms such as Robinhood as the platform advances its vision of becoming an “everything exchange” and seeks to diversify revenue beyond crypto trading.
Earlier this month, Coinbase reported fourth-quarter earnings that showed it swung to a loss amid weaker market conditions. The company posted total Q4 revenue of $1.8 billion, down 5% from the prior quarter. Transaction revenue fell 6% quarter over quarter to $983 million, while subscription and services revenue slipped 3% to $727 million. Coinbase recorded a net loss of $667 million for the quarter, compared with a profit in the previous quarter.
The new equities offering allows commission-free trading 24 hours a day, five days a week, for eligible stocks. Fees may apply for certain transaction types. Users can trade more than 8,000 stocks and exchange-traded funds and fund trades using U.S. dollars or the USDC stablecoin. Fractional shares are available for eligible securities, allowing users to start trading with as little as $1.
Looking ahead, Coinbase said it intends to offer tokenized stocks, with additional details to be shared in the coming months. The company also plans to expand stock perpetual products this spring, enabling traders outside the U.S. to gain 24/7 exposure to U.S. equities through Coinbase Bermuda Ltd., subject to regulatory approval. Those products will not be available to U.S. persons.
Coinbase’s Yahoo Finance partnership
At launch, the Yahoo Finance integration is focused on the U.S. market. Troianovski said Coinbase is prioritizing the domestic rollout but plans to expand its U.S. equities trading products internationally in the coming months.
Under the partnership, Yahoo Finance users will be offered a one-month free trial of a Coinbase One Basic membership, which includes benefits such as zero trading fees and USDC rewards.
“This partnership addresses a clear shift in investor behavior toward considering digital assets alongside traditional investments,” George Leimer, general manager at Yahoo Finance, said in a statement. “It aims to serve the everyday investors who are increasingly exploring crypto investments but don’t necessarily need advanced trading tools.”
The Coinbase tie-up builds on Yahoo Finance’s broader push into digital assets. The platform recently launched a prediction markets hub in partnership with Polymarket and is preparing to roll out a dedicated crypto hub featuring news, data, and analysis from “more than a dozen” publishers.
Separately, Coinbase has partnered with Apex Fintech Solutions for its clearing, custody, and execution services.
© 2026 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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