Crypto.com co-founder and CEO Kris Marszalek acquired the AI.com domain for approximately $70 million in cryptocurrency and plans to launch a consumer AI platform under the brand.
Marszalek announced the purchase on X on Feb. 6, writing that he bought the domain in April 2025 and has been building a team since. The domain had been listed for sale with a $100 million asking price in March 2025. Marszalek paid $70 million for the domain, according to a LinkedIn post from broker Larry Fischer, in what is believed to be the largest domain name transaction to date. The seller was identified as Arsyan Ismail.
The deal eclipses previous publicly confirmed domain sale records, including CarInsurance.com at $49.7 million in 2010 and OpenAI’s purchase of Chat.com for upward of $15.5 million in late 2024. Gizmodo noted that Cars.com was listed as an intangible asset worth $872.3 million in its 2014 acquisition, though that was part of a broader transaction.
Marszalek will serve as CEO of both Crypto.com and AI.com. The platform, set to officially launch following a Super Bowl LX commercial on Sunday, will let users create personal AI agents that can send messages, execute actions across apps, trade stocks and build projects, according to AI.com’s press release. User data will be encrypted with individual keys.
“We are at a fundamental shift in AI’s evolution as we rapidly move beyond basic chats to AI agents actually getting things done for humans,” Marszalek said in the release.
The purchase follows Marszalek’s established playbook of betting heavily on category-defining brands. Crypto.com launched as Monaco in 2016 before acquiring its namesake domain for an estimated $5 to $10 million. The exchange later struck a $700 million deal to rename the Staples Center in Los Angeles to Crypto.com Arena and spent $100 million on a Matt Damon ad campaign.
The AI.com launch comes just days after Crypto.com spun out its prediction markets business into a standalone app called OG, also timed to Super Bowl activity. Crypto.com claims more than 150 million retail users and roughly $1.5 billion in annual revenue.
Marszalek told the Financial Times he has already received what he called “an absolutely insane amount of money” in offers for the domain but intends to keep it. “When we started Crypto.com there were around a thousand different exchanges, and we somehow managed to make it work,” he said. “We will make this work one way or another.”
© 2026 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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