A new Dogecoin app is in development as part of a broader effort to expand the DOGE memecoin’s utility beyond trading and into payments and everyday commerce.
The app, called Such, is being developed by House of Doge, the official corporate arm of the Dogecoin Foundation, together with its Nasdaq-listed merger partner Brag House Holdings. House of Doge and Brag House entered into a definitive merger agreement last month, with the combined entity expected to become publicly traded following closing, which the companies have said is targeted for early 2026.
Such is expected to launch in the first half of 2026 and is positioned as a consumer-facing product that combines self-custody with built-in commerce tools. According to the companies, the app is designed to reduce friction on both sides of a Dogecoin transaction by making it easier for users to spend Dogecoin and for merchants to accept it as payment.
At launch, Such is expected to include self-custodial wallet creation, a real-time transaction feed, and merchant tools known internally as “Hustles,” which are designed to help individuals and small businesses list offerings and manage Dogecoin payments. House of Doge said additional features are under development and will be disclosed later.
“I’ve seen so many people in the Dogecoin Community try to start something themselves. Be it an artist selling prints or a person offering lawn care services, everyone has a side hustle these days,” Timothy Stebbing, chief technology officer of House of Doge, said in a statement. “We want to enable anyone to start their hustle with Dogecoin through the Such app. We’re planning to enable anyone to start selling their hustle in as few clicks as possible.”
‘Such’ app for Dogecoin payments
Development of Such began in March 2025 and is being led by a 20-person team based in Melbourne, Australia. The app is being built on open-source technology developed by the Dogecoin Foundation, with the stated goal of making Dogecoin easier to use in day-to-day economic activity without relying on custodial intermediaries.
A closed beta is expected ahead of the public launch, with House of Doge inviting users to sign up to test the app and provide feedback.
Marco Margiotta, chief executive officer of House of Doge, said the company’s broader ambition is to push Dogecoin toward wider adoption. “We want to see Dogecoin become a widely used global decentralized currency,” Margiotta said.
The Such app’s X account has existed since 2023, with its first post referencing a date without further context. The account later posted in January 2025 that the suchpay.com domain had been secured. The domain currently advertises Dogecoin “instant” payments with 1% fees as “coming soon.”
Dogecoin’s price appears to have remained unchanged following the announcement. The token, the world’s tenth-largest cryptocurrency by market capitalization, was trading down over 2% over the past 24 hours at roughly $0.12, giving it a market capitalization of more than $21 billion, according to The Block’s DOGE price data.
Dogecoin (DOGE) price chart. Source: The Block/TradingView
© 2026 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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