Crypto gaming studio Mythical Games’ FIFA game is set to launch and will have Adidas-branded digital items when it does, the company said Friday.
Mythical Games, one of the largest blockchain gaming companies, will launch the mobile game “FIFA Rivals” on June 12, according to statement. The launch coincides with a licensing agreement with shoe and apparel giant Adidas.
“The Adidas brand and products will be featured across ‘FIFA Rivals,’ providing players with access to exclusive digital items, including kits, jerseys, and shoe releases inspired by the brand’s rich football heritage,” Mythical Games said in a statement.
“FIFA Rivals” follows in the footsteps of the mobile game “NFL Rivals,” one of the higher profile video games showcasing blockchain technology and the ability of players to buy and sell digital assets. While “NFL Rivals” hasn’t enjoyed viral success, Mythical Games says it has been downloaded and played by millions.
Across all its games, Mythical Games said last month it had generated $650 million in “completed transactions” from more than 7 million gamers. With FIFA and Adidas’ global popularity, Mythical Games is hoping for a home run.
“Bringing Adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football, on and off the pitch,” Mythical Games co-founder and CEO John Linden said in a statement. “This collaboration sets a new standard for how brands show up in digital experiences.”
Over the years, Mythical Games has benefitted from significant financial backing. Its investors include a16z, Cathie Wood’s ARK Invest, Animoca Brands, PROOF, Stanford Athletics and MoonPay.
“Backed by Mythical’s platform and Marketplace, ‘FIFA Rivals’ gives players full ownership of their in-game assets with the ability to buy, sell, and trade securely with others around the world,” the company said. “FIFA Rivals” will be available on both Apple and Android devices.
Mythical Games is also working on a Pudgy Penguins video game.
© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
Trade Crypto On Coinhub Exchange
Trade Crypto On Coinhub Exchange
Stay ahead of the market by turning news insights into trading opportunities. With Coinhub Exchange, you can seamlessly buy, sell, and manage your digital assets, all in one secure platform. Take advantage of real-time market insights, deep liquidity, and fast execution for your favorite cryptocurrencies. Don’t just read about it — trade crypto now!
Disclaimer
The content of this article shown by Coinhub News, powered by The Block, is for informational purposes only and should not be construed as financial, legal, tax, or investment advice. Coinhub News and its affiliates are not a licensed financial advisor, legal advisor, broker, or tax advisor, and ... should not be considered as professional advice or a recommendation to engage in any specific investment, legal decision, or financial transaction. Cryptocurrency markets are highly speculative and volatile. Readers should perform their own independent research and consult with a qualified professional before making any financial or legal decisions. The opinions expressed in this article are those of the author and do not necessarily represent the views or opinions of the Company of its affiliates. Additionally, the Company does not make any representations or warranties regarding the accuracy, timeliness, reliability, or completeness of any information in this article. By accessing this content, you acknowledge that any reliance on the information contained in this article is solely at your own risk. The Company is not responsible for any financial losses, legal disputes, or other damages that may arise from reliance on this content or from any investment or legal decisions based on the information provided. Investing in cryptocurrencies involves substantial risks, including the risk of losing your entire investment, and you should carefully consider whether it is appropriate for your circumstances.
Read more
