Global cryptocurrency trading and market-making firm GSR is expanding into the token advisory trade with the acquisition of Autonomous and Architech.
The company said it spent $57 million on the acquisitions, according to an announcement on Tuesday.
As part of the deal, the end-to-end token launch, finance, and operations platform Autonomous will operate under its existing brand under the GSR umbrella, while crypto advisory firm Architech will form the foundation of GSR Digital Asset Advisory.
The move comes amid renewed attention toward the token launch industry, particularly for firms looking to offer full lifecycle management from pre-launch governance design, tokenomics, and runway modeling. Last year, for instance, Kraken and Anchorage acquired separate token management platforms as both firms reportedly gear up to go public.
With Trump-appointed regulators helming the CFTC and SEC and a market structure bill winding its way through the federal legislature, institutions are arguably beginning to see token launches as a less dubious legal issue.
“Most teams are flying blind when it comes to some of the most thorny questions founders in this sector face. When to launch a token. How to get attention from real capital. Where to list. How to manage a treasury. What podcasts should you actually go on?” GSR Head of Content and Special Projects Frank Chaparro said on X.
“With Autonomous and a supercharged advisory capability, we can help answer those questions and bring an end to end platform that combines institutional trading, white glove advisory and go to market support,” Chaparro added.
GSR’s token launch business will also help with foundation structuring, token risk management and volatility operations, and portfolio construction and diversification efforts, according to the announcement.
Founded in 2013, the London-based GSR has provided liquidity across more than 250 tokens for exchanges, protocols, and institutions, including clients like Ripple, Ethena Labs, and Sei. Over time, the firm has expanded beyond market making into venture investing, asset management, and the digital asset treasury space.
Last year, the firm agreed to acquire FINRA-registered broker-dealer Equilibrium Capital Services.
© 2026 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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