Murano Global Investments PLC, a Nasdaq-listed real estate firm focused on Mexican hotels and resorts, announced that it will pursue a bitcoin treasury strategy.
The company said Monday that it will maintain its core operations in real estate development and hospitality while using operating cash flows, real estate assets, and capital market access to buy bitcoin. The bitcoin strategy seeks to improve capital efficiency and liquidity by unlocking long-term capital tied to real estate projects.
Murano also entered a Standby Equity Purchase Agreement of up to $500 million with investment fund Yorkville, with proceeds primarily earmarked for further bitcoin purchases.
“We see bitcoin as a transformative asset that not only offers long-term growth potential but also strengthens our balance sheet against inflation and systemic risk,” said Murano Founder and CEO Elias Sacal.
Murano recently purchased 21 BTC and joined the “Bitcoin for Corporations” alliance, backed by Michael Saylor’s Strategy, with a goal of supporting the corporate adoption of bitcoin.
Murano is also exploring accepting bitcoin as payment and introducing bitcoin reward programs to enhance its hospitality operations. Murano has deployed over $2 billion in real estate projects over three decades, according to the release.
Murano’s stock (MRNO) closed down 1.68% at $10.53 on the Nasdaq on Monday and further dipped 3.32% in after hours trading. The company has a market capitalization of $844.18 million, according to Google Finance data.
Meanwhile, dozens of companies adopted crypto corporate treasury strategies in the first half of 2025, following the success of Strategy. While some have started to build treasuries using altcoins, there are currently 142 publicly listed firms holding bitcoin, according to bitcointreasuries.net.
© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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