Crypto exchange OKX has introduced an in-app social networking feature, aiming to address credibility issues in online trading discussions.
OKX announced on Friday that the new feature, Orbit, is embedded natively in the OKX app and will begin a phased rollout on Friday to select users in a beta stage.
The feature allows traders to discuss markets, host livestreams, and execute trades in real time while optionally disclosing verified metrics such as portfolio performance, profit and loss, and win rates, according to a company statement shared with The Block.
“This is the first time people using our app will have a native social channel where ideas are shared with posts, livestreams, and group chats,” OKX Managing Partner Haider Rafique said in the statement. “We want to bring similar features and give traders a place where they can share their performance and interpretation of the markets.”
Closing the trust gap
The exchange said the product is designed to reduce what it described as a “trust gap” in social trading communities, where traders often rely on screenshots or selective disclosures to demonstrate performance.
Specifically, Orbit intends to integrate social media-style features with trading tools. Users can post market commentary and create public or gated group chats. The platform also supports “cashtags” — such as $BTC, $ETH, or $SOL — allowing users to tap directly from a post to execute trades within the app’s trading interface.
The launch reflects a broader industry trend of integrating social features into trading apps. In 2023, Binance introduced Binance Square, a social platform that allows users to follow traders, share market insights, and interact with creators within its ecosystem.
OKX’s new feature also comes as the exchange expands its institutional footprint. On Thursday, OKX said Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, invested in the crypto exchange at a $25 billion valuation. This effectively grants ICE a board seat and includes plans to launch tokenized NYSE-listed stocks and derivatives on OKX.
© 2026 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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