PNC rolls out direct bitcoin trading for high-net-worth clients through Coinbase tie-up

PNC Bank has begun offering spot bitcoin trading to clients of its private bank, becoming one of the first major U.S. lenders to let customers buy and sell the asset directly through their existing investment accounts.

The rollout is the first step in a broader integration with Coinbase, following a July partnership the firms announced and detailed in prior reporting by The Block.

The service plugs Coinbase’s institutional trading and custody infrastructure into PNC’s platform, letting clients execute bitcoin trades and hold balances without leaving the bank’s environment. Purchases can be funded with cash already sitting in PNC accounts, and crypto positions appear alongside traditional investments.

PNC executives told Bloomberg the move is less about immediate trading demand and more about keeping clients from turning to outside apps or exchanges as they explore digital assets. CEO Bill Demchak said the bank wants to avoid ceding parts of the customer relationship to fintechs, while CIO Amanda Agati noted that clients increasingly expect their bank to help them understand crypto even if they’re not making large allocations yet.

Until now, PNC had limited access to passive ETFs tied to bitcoin and ether. Direct trading is expected to expand to institutional accounts, nonprofits, endowments, and foundations early next year.

Coinbase CEO Brian Armstrong, reacting to the launch on X, wrote he was “excited to see more banks embrace crypto like this.”

For Coinbase, the launch extends its push to supply the plumbing for banks and asset managers that want to offer crypto without building their own systems. As part of the tie-up, PNC also provides banking and treasury services to Coinbase.

The move lands as large financial firms steadily broaden their digital-asset offerings.

Bank of America recently set formal crypto allocation ranges and will initiate research coverage on several spot bitcoin ETFs starting in January. Meanwhile, Vanguard last week began permitting trading of funds that primarily hold crypto, reversing a long-standing policy.

© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

 

Icon Bitcoin Cryptocurrency

Trade Crypto On Coinhub Exchange

Trade Crypto On Coinhub Exchange

Stay ahead of the market by turning news insights into trading opportunities. With Coinhub Exchange, you can seamlessly buy, sell, and manage your digital assets, all in one secure platform. Take advantage of real-time market insights, deep liquidity, and fast execution for your favorite cryptocurrencies. Don’t just read about it — trade crypto now!

Disclaimer

The content of this article shown by Coinhub News, powered by The Block, is for informational purposes only and should not be construed as financial, legal, tax, or investment advice. Coinhub News and its affiliates are not a licensed financial advisor, legal advisor, broker, or tax advisor, and ... should not be considered as professional advice or a recommendation to engage in any specific investment, legal decision, or financial transaction. Cryptocurrency markets are highly speculative and volatile. Readers should perform their own independent research and consult with a qualified professional before making any financial or legal decisions. The opinions expressed in this article are those of the author and do not necessarily represent the views or opinions of the Company of its affiliates. Additionally, the Company does not make any representations or warranties regarding the accuracy, timeliness, reliability, or completeness of any information in this article. By accessing this content, you acknowledge that any reliance on the information contained in this article is solely at your own risk. The Company is not responsible for any financial losses, legal disputes, or other damages that may arise from reliance on this content or from any investment or legal decisions based on the information provided. Investing in cryptocurrencies involves substantial risks, including the risk of losing your entire investment, and you should carefully consider whether it is appropriate for your circumstances.

Read more

💹 Related News

🔥 Popular News

Referral Reward Program – Earn Commissions!  Learn More Icon Long Arrow