Tuesday’s news that Morgan Stanley has filed for spot Bitcoin and Solana exchange-traded funds underscores how quickly crypto ETFs are moving from niche products to mainstream institutional offerings.
Morgan Stanley, the sixth-largest U.S. bank by assets under management, filed registration statements with the U.S. Securities and Exchange Commission for a Morgan Stanley Bitcoin Trust and a Morgan Stanley Solana Trust.
“Can honestly say that I am very surprised by these. Didn’t see this coming,” Bloomberg Intelligence analyst James Seyffart said Tuesday on X. “I’ve been saying for literal years that most of these firms will change their tune on crypto.”
Morgan Stanley manages roughly 20 ETFs across brands, including Calvert and Eaton Vance, but only two currently carry the Morgan Stanley name — underscoring the rarity of this branding decision.
“Institutions are charging at crypto full-speed and see it as a key business priority,” Bitwise CIO Matt Hougan wrote in a post on X.
Until recently, Morgan Stanley advisors were barred from buying crypto ETFs for their clients. That changed last October, when the firm said it recommended capping crypto allocations at up to 4% in its most aggressive client portfolios, joining the likes of BlackRock and Fidelity.
“Now launching their own. Makes sense given Morgan’s massive distribution,” NovaDius Wealth President Nate Geraci wrote on X. “Clearly they were seeing meaningful demand from clients for crypto ETFs.”
Eric Balchunas, Bloomberg’s senior ETF analyst, called the move “smart,” saying Morgan Stanley could use the funds to jumpstart its BYOA, or “bring your own assets,” ETF strategy — a practice in which large asset managers direct client capital into their own proprietary products rather than competing funds.
“This could nudge a couple others to launch in house branded btc etfs as well, we’ll see,” Balchunas wrote on X.
It’s been a brief yet strong start to the year as spot bitcoin ETFs have seen over $1.2 billion in flows in the first two trading days, which would put them on pace for a $150 billion year, Balchunas said. Monday’s $697 million in net inflows was the largest daily total since October.
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