The crypto-friendly personal finance firm SoFi plans to offer investors exposure to pre-initial public offering (IPO) startups such as OpenAI, SpaceX, and Epic Games by expanding access to private market funds from asset management firms Cashmere, Fundrise, Liberty Street Advisors, and others.
The private companies span industries including machine learning, consumer products, space technology, healthcare, and e-commerce, with investment minimums starting at $10, according to a Tuesday release.
“SoFi is expanding alternative investment opportunities for a new generation of investors,” said SoFi CEO Anthony Noto in a statement. “Our unmatched selection across investment opportunities like private equity, venture, private credit and real estate, give our members the ability to build truly diversified portfolios to reach financial independence and realize their ambitions.”
The Block reached out to SoFi for additional comment.
SoFi joins major finance players Robinhood and Republic in offering retail investors exposure to private companies. However, while SoFi is giving its users exposure to pre-IPO companies through private market funds, Robinhood and Republic are looking to launch crypto tokens that will directly follow the stock of these firms.
Robinhood announced the launch of its blockchain-based “stock tokens” in the European Union on June 30, noting Sam Altman’s artificial intelligence firm OpenAI will be on the roster. OpenAI denounced Robinhood’s stock token offering of its private shares, stating these tokens are not OpenAI equity and occurred without the firm’s partnership with Robinhood or endorsement. Robinhood CEO Vlad Tenev later clarified its stock token offerings count as derivatives, not equities. The firm is now working with European Union regulators over its stock tokens, The Block previously reported.
While Robinhood’s stock token offering may have caused controversy, financial analysts say that current regulatory tailwinds could prompt additional equity tokenization launches.
SoFi common stock SOFI traded at $19.90 as of publication after increasing 3.53% in Tuesday’s session, according to data from the stock exchange Nasdaq. SoFi’s market cap sits at around $22 billion.
© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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