While the Golden Globes’ status as a symbol of Hollywood’s awards season has cratered in recent years, it remains one of the more high-profile television events on the annual broadcast calendar. This year, prediction markets worked their way into the mainstream spectacle of the 83rd Golden Globes for the first time.
Throughout the three-hour broadcast, aired on CBS and Paramount+ on Sunday, hosts would occasionally check the Polymarket odds as traders bet on winners for a particular category. And apparently, the “wisdom of the crowds” is fairly accurate.
Shayne Coplan, CEO of Polymarket, trumpeted the milestone in a post on X.
“The single most mainstream prediction market integration to date,” Coplan said late Monday. “Polymarket called 26/28 winners right.”
Polymarket has been valued at around $9 billion, just behind prediction market leader Kalshi. The leading prediction markets took off heading into the U.S. presidential election in November 2024, and have since continued to hit new highs. In December, for example, the two platforms recorded nearly $9 billion in combined trading volume, according to The Block’s data dashboard.
Polymarket was founded by Coplan in 2020 and built on the Ethereum scaling solution Polygon. By leveraging blockchain technology and smart contracts, it allows users to trade shares based on the outcomes of real-world events.
“We have a long way to go to educate the public on the value of market-based forecasts, but you can’t deny its accuracy,” Coplan’s X post continued. “People have more clarity about the world because Polymarket exists. A surreal moment and a highlight for all our team members’ moms.”
Both Polymarket and Kalshi have inked several media partnerships in recent months. Polymarket is the exclusive prediction market partner for Yahoo Finance, while Google Finance will offer both Polymarket and Kalshi data in search results. Kalshi is CNN’s official partner, integrating its data into programming. Last week, Polymarket agreed to provide exclusive prediction data to The Wall Street Journal and other Dow Jones properties.
Once one of the tentpole television broadcasts of the year, the Golden Globes’ status has waned over the past decade. Last year’s ceremony drew around 9.3 million viewers, which, while still strong in the current fragmented TV environment, is down considerably from the 20-25 million viewers throughout most of the past quarter century.
In another bit of crypto-Globes crossover, actress Teyana Taylor was spotted wearing a coat with “Satoshi Nakamoto” written down it while holding her award statue.
© 2026 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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