The Smarter Web Company, a UK web design firm that has transitioned into a bitcoin treasury-focused company, announced on Wednesday that it has acquired an additional 225 BTC for £19.91 million ($26.57 million) at an average purchase price of £88,482 ($118,080) per bitcoin.
Its latest acquisitions follow the firm’s £19.7 million raise, announced on Monday, from the placement of 6,057,914 new shares at approximately £3.25 each as part of its current 14 million share subscription tranche. The company said it will now provide subscription updates every two weeks to speed up fund settlement. With 7,942,086 shares remaining in the tranche, a new subscription agreement with similar terms is expected once the current tranche is completed.
The London-listed firm now holds a total of 2,050 BTC — bought at an average price of £81,346 ($108,556) per bitcoin for a total cost of £166.76 million ($222.54 million), solidifying its place in the top 25 public bitcoin treasury companies and as the number one UK corporate holder, according to Bitcoin Treasuries data.
With bitcoin currently trading for $118,085, according to The Block’s BTC price page, the firm is up around 8.8% or $19.53 million on its investment on paper. As of July 30, the firm holds £500,000 ($669,000) in available cash in its treasury to be deployed into bitcoin.
Eyeing the top 20 public bitcoin treasury companies
The rapid pace of the Smarter Web Company’s bitcoin acquisitions compared to many of its peers, announcing the purchase of more than 1,500 BTC in July alone, sees it rapidly climbing the ranks among the now 147 public company holders, per Bitcoin Treasuries data — up from 36th at the beginning of the month, with CEO Andrew Webley eyeing the top 20 within weeks.
Strategy, MARA, Tether-backed Twenty One, Adam Back and Cantor Fitzgerald-backed Bitcoin Standard Treasury Company, Riot Platforms, Trump Media & Technology Group, and Metaplanet lead the list overall, with 628,791 BTC, 50,000 BTC, 43,500 BTC, 30,021 BTC, 19,225 BTC, 18,430 BTC, and 17,132 BTC, respectively.
The Smarter Web Company offers web design, development, and online marketing services, generating revenue from setup fees, annual hosting fees, and optional monthly charges. It has accepted bitcoin payments since 2023 and began integrating a bitcoin treasury policy in April as part of its belief in Bitcoin’s role in the future financial system.
The David Bailey and UTXO Management-advised firm’s 10-Year Plan focuses on expanding its client base organically and through selective acquisitions of bitcoin to deliver long-term value to shareholders and fund future growth.
The Smarter Web Company was listed on the Aquis Stock Exchange under the ticker SWC through a reverse takeover and began trading on April 25. Aquis is a UK exchange for small and mid-sized growth firms — a low-cost alternative to the LSE but far smaller and less liquid.
The firm’s stock subsequently rose nearly 20,000% to £605 following the announcement of its bitcoin treasury strategy, before plunging 70% to a low of £192.66, according to TradingView. SWC is currently trading flat on Wednesday at £208.45.
SWC/GBP price chart. Image: TradingView.
© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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