Trump family’s crypto wealth balloons by $5 billion on paper following WLFI token debut

The Trump family’s crypto wealth has grown by nearly $5 billion on paper following World Liberty Financial’s WLFI listing on several crypto exchanges on Monday.

According to the DeFi project’s website, the Trump family holds 22.5 billion WLFI tokens, equivalent to 22.5% of the total 100 billion supply, as well as a 38% equity stake in the corporate parent, WLF Holdco LLC, and 75% of the net revenues from the tokens’ initial presales.

The token debuted at around $0.30 and at the current value of $0.25 per token, per The Block’s WLFI price page, the Trumps’ allocation is theoretically worth $5.6 billion. Based on the last presale value of $0.05 per token ahead of its trading debut, the allocation was previously worth around $1.1 billion.

WLFI/USD price page. Image: The Block/TradingView.

An initial presale of 20 billion WLFI tokens was held between October 2024 and January 2025 for $0.015, raising $300 million. That tranche sold out following a surge in interest after the Donald and Melania Trump memecoin launches, and the project opened another 5 billion tokens for sale for a higher price of $0.05 per token, raising $250 million. Including private rounds, that brought World Liberty Financial’s total funds raised to $590 million at the time, with $442.5 million earned by the Trump family from those sales.

WLFI’s trading debut

Some 24.67 billion WLFI or 24.67% of the total supply was made available at launch, with that circulating supply putting the token’s market cap at $6.8 billion compared to a fully diluted value of $25 billion. The float includes 10 billion tokens as an unlocked ecosystem allocation to World Liberty Financial, Inc. Seven billion tokens are allocated to Alt5 Sigma Corporation, which plans to hold almost 8% of the total supply as part of its treasury strategy, and 2.8 billion tokens are earmarked for liquidity and marketing. Initial public sale participants had 20% of their holdings unlocked at launch.

The remaining supply is non-circulating at launch, comprising 19.96 billion WLFI for the Treasury, 33.51 billion tokens for the team, 16 billion WLFI as the locked portion of the public sale, and 5.8 billion coins for strategic partners, each subject to vesting or lock-up conditions.

This includes the Trump family and other founders’ allocations, which remain locked under a non-disclosed vesting schedule and cannot yet be sold. It should be noted that the value of their tokens is unrealized, and any future sale would likely significantly impact the realization price.

The World Liberty Financial protocol primarily operates on Ethereum and utilizes Aave V3 for lending and borrowing, with reserves audited and custody relationships in place. WLFI functions as the project’s governance token, enabling votes on protocol parameters, incentive programs, and growth initiatives. While originally non-transferrable, World Liberty holders approved the asset for trading in July. It has also launched a dollar stablecoin USD1, which is currently ranked as the sixth-largest stablecoin with a $2.6 billion market cap.

Earlier on Tuesday, World Liberty Financial proposed a buyback program to allocate all fees from protocol-owned liquidity into purchasing and burning WLFI tokens.

Crypto holdings trump family’s real estate empire

Alongside the Trump family’s stakes in other crypto projects, including the official Donald and Melanie Trump memecoins and bitcoin mining venture American Bitcoin, their total hoard is much larger.

Trump-related entities control 80% of the president’s official memecoin, for example, theoretically worth $6.7 billion on paper. The $4.9 billion valued Trump Media & Technology Group, around half of which is held by a Trump-owned trust, is also one of the largest bitcoin treasury holders, with 15,000 BTC worth around $1.6 billion on its balance sheet, according to Bitcoin Treasuries data.

Collectively, while unrealized, the Trumps’ crypto portfolio is already worth far more than their decades-old real estate empire, which Fortune recently estimated at around $2.65 billion, though again realizing this digital asset value is another matter. Nevertheless, this has been achieved in just seven months since the self-dubbed “Crypto President” took office, with critics raising concerns over conflict of interest claims.

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