Walmart-backed fintech platform OnePay is reportedly preparing to launch cryptocurrency trading and custody in its mobile banking app later this year, starting with bitcoin and ether.
OnePay’s crypto rollout is expected to let users convert crypto to cash in-app to spend on Walmart purchases or pay down card balances, according to CNBC. The report added that crypto infrastructure startup ZeroHash would be key to embedding crypto support within OnePay’s platform.
Friday’s news follows Walmart’s interest in U.S. dollar–backed stablecoins. It also comes amid a policy posture that’s grown more crypto-friendly. The Trump administration’s federal stablecoin framework (GENIUS Act) and an executive order opening a path for crypto in 401(k) plans are among a growing list of legislative catalysts.
More broadly, market context remains supportive despite the recent government shutdown. Bitcoin recently topped $121,000 as “Uptober” momentum and steady spot ETF inflows lifted sentiment, while the stablecoin market cap crossed $300 billion for the first time.
Recent price action and inflows serve as tailwinds for further upside, while also providing an incentive for institutional participation.
“The breakout above $120,000 validates the ‘Uptober’ trade,” said Timothy Misir, head of research at BRN. Macro headlines have done little to derail the move. The U.S. government shutdown entered its third day on Friday, a backdrop that has historically injected volatility across risk assets but so far hasn’t dented crypto’s start-of-quarter bid.
If finalized, OnePay’s integration would put crypto rails in front of one of America’s largest retail user bases. That would translate to buy/hold/spend crypto flows directly into a mainstream shopping and banking app, during a historically bullish period for BTC. For crypto markets, broadening distribution at big-box scale supports retail participation as traders and investors anticipate another seasonal fourth-quarter rally.
© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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